Miss Kanruthai Chanchaichujit is a lecturer in marketing, the Faculty of Management Sciences at Prince of Songkla University in Thailand. She is currently a PhD candidate in Marketing at the University of Derby in the UK. She holds a Master of Arts in Marketing from the University of Hertfordshire in the UK as well as a Bachelor of Arts in Communication Arts (Journalism) from Chulalongkorn University in Thailand. Her research interest focuses on tourism marketing.
PUBLICATIONS
Conference Papers
- Chanchaichujit, K., Holmes, K., Dickinson, S., and Ramkisson, H. (2020), “The role of place affect in forming emotional bonds with unvisited destinations”, Proceeding of the 30th annual CAUTHE Conference on 20:20 Vision: New Perspectives on the diversity of Hospitality, Tourism and Events, Auckland, 10-13 February.
- Chanchaichujit, K., Holmes, K., Dickinson, S., and Ramkisson, H. (2018), “An investigation of how user generated content influences place affect towards an unvisited destination”, Proceeding of the 8th Advances in Hospitality and Tourism Marketing and Management conference, Bangkok, 25-29 June.
- Chanchaichujit, K. (2013), “The factors influencing undergraduate students’ decision making of bachelor’s degree (international program) in Southern Thailand”, Proceeding of the 4th Hatyai University Symposium on Contribution to the development of society, Songkhla, 9-11 May.